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The Automotive Development Process; A Real Options Analysis

โœ Scribed by Sorensen; Daniel


Publisher
duv
Year
2006
Tongue
English
Leaves
241
Category
Library

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โœฆ Synopsis


The global automotive industry is currently undergoing significant changes and the companies are not only faced with opportunities, but also with new risks. Traditional automotive industry giants are fighting to maintain their market share and their profitability, and at the same time Asian automotive companies are increasingly their share of the market and the profitability at high rates.

โœฆ Table of Contents


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