The Automotive Development Process: A Real Options Analysis

✍ Scribed by Daniel Sörensen

Publisher: Deutscher Universitätsverlag
Year: 2006
Tongue: English
Leaves: 241
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Motivated by Toyota's product development capabilities, Daniel Sörensen examines the question of how much to invest in pursuing parallel design alternatives. A real option to switch is modeled accounting for interproject correlations. Based upon economic theory, five principles for value-maximizing the product development process are presented.

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