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The application of signal detection theory to anxiety perception

✍ Scribed by Matt E. Jaremko


Book ID
115750640
Publisher
Elsevier Science
Year
1980
Tongue
English
Weight
101 KB
Volume
11
Category
Article
ISSN
0005-7916

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## Abstract This study explores the application of signal detection theory to the analysis of consumers' product‐locating behavior. Two research questions are addressed: (1) whether characteristics of the shopping environment, including external memory aids and store layout, affect signal‐detection