𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Limits on the applicability of signal detection theories

✍ Scribed by Parducci, Allen ;Sandusky, Arthur J.


Book ID
115074258
Publisher
Psychonomic Society Publications
Year
1970
Tongue
English
Weight
391 KB
Volume
7
Category
Article
ISSN
0031-5117

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## Abstract This study explores the application of signal detection theory to the analysis of consumers' product‐locating behavior. Two research questions are addressed: (1) whether characteristics of the shopping environment, including external memory aids and store layout, affect signal‐detection