𝔖 Bobbio Scriptorium
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The affective and cognitive components of country image

✍ Scribed by Maher, Amro A.; Carter, Larry L.


Book ID
127131185
Publisher
Emerald Group Publishing Limited
Year
2011
Tongue
English
Weight
383 KB
Volume
28
Category
Article
ISSN
0265-1335

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Accessibility of affective versus cognit
✍ Bas Verplanken; Godelieve Hofstee; Heidi J. W. Janssen πŸ“‚ Article πŸ“… 1998 πŸ› John Wiley and Sons 🌐 English βš– 150 KB

Four studies investigated differences in accessibility of affective and cognitive components of attitudes. Accessibility was measured by response times on bipolar semantic differential evaluative adjectives (e.g. `positiveΒ±negative') in response to how one felt and thought, respectively, about an at