The puzzle of joking: Disentangling the
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Madelijn Strick; Rob W. Holland; Rick B. van Baaren; Ad van Knippenberg
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Article
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2009
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John Wiley and Sons
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English
β 216 KB
Studies in cognitive psychology, marketing, and education indicate that humor distracts attention from non-humorous information presented at the same time. Two experiments investigated why humor distracts attention. The two basic components of humor comprise (1) incongruency resolution, which poses