The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan

✍ Scribed by Hsu, Ker-Tah

• Book ID: 118796882
• Publisher: Springer
• Year: 2011
• Tongue: English
• Weight: 270 KB
• Volume: 109
• Category: Article
• ISSN: 0167-4544
• DOI: 10.1007/s10551-011-1118-0