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The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation

✍ Scribed by Chi-Shiun Lai; Chih-Jen Chiu; Chin-Fang Yang; Da-Chang Pai


Publisher
Springer
Year
2010
Tongue
English
Weight
263 KB
Volume
95
Category
Article
ISSN
0167-4544

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