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The adoption of national account marketing by industrial firms

✍ Scribed by Thomas H. Stevenson; Albert L. Page

Publisher
Elsevier Science
Year
1979
Tongue
English
Weight
438 KB
Volume
8
Category
Article
ISSN
0019-8501

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## ABSTRACT Organizational creativity, in the model that follows, is subcategorized according to the type of creativity demanded by the industry in which a firm competes. Industries that demand the constant creation of new products are referred to as __creativity‐centered__ while others, which bene