✦ LIBER ✦

The ad creativity cube: conceptualization and initial validation

✍ Scribed by Swee Hoon Ang; Yih Hwai Lee; Siew Meng Leong

Book ID: 107496757
Publisher: Sage Publications
Year: 2007
Tongue: English
Weight: 375 KB
Volume: 35
Category: Article
ISSN: 0092-0703
DOI: 10.1007/s11747-007-0042-4

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