## Abstract This paper argues that creative behavior requires an employee to be willing to engage risk. Aside from the discussion of risk propensity as an individual difference, a new situational variable will be developed and tested: willingness to take risks (WTR). WTR captures the employee's wil
Exploring the dimensions of ad creativity
β Scribed by Swee Hoon Ang; Sharon Y. M. Low
- Publisher
- John Wiley and Sons
- Year
- 2000
- Tongue
- English
- Weight
- 203 KB
- Volume
- 17
- Category
- Article
- ISSN
- 0742-6046
No coin nor oath required. For personal study only.
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