โ Scribed by David L. Hamilton
No coin nor oath required. For personal study only.
Medical educators from across the United States and Canada gathered in San Francisco last January for the 14th Annual Alliance for Continuing Medical Education Conference. With the theme "Quest for the Best," the primary objective of the conference was to bring together CME professionals from academia, government, specialty societies, community hospitals, and the pharmaceutical industry to learn from each other and create new opportunities for working together.
The conference featured 55 workshops ranging from the basics such as CME planning, budgeting, marketing, evaluating etc., to advanced concepts such as remedial CME, teleconferencing, and individualizing instruction. Over 40 representatives from 20 pharmaceutical companies joined with 400 multidisciplinary CME professionals as participants and faculty. The result was a foundation for a new era of cooperation, understanding, and sharing between the pharmaceutical industry and CME professionals at all levels.
Helping to point the way to new horizons and charging the conference attendees with a new spirit of cooperation for the 1990s, were plenary session speakers from the pharmaceutical industry and the academic world. Conferees heard firsthand from executives of Marion Labs and the Upjohn Company about their goals and objectives in medical education. Distinguished counterparts from universities, specialty societies, and community hospitals added their thoughts on how to strengthen CME through a new spirit of cooperative venture. Among the distinguished speakers were Fred W.
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