Identifying the βenergy championβ: a con
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Donal Clancy; Deirdre O'Loughlin
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Article
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2002
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John Wiley and Sons
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English
β 206 KB
## Abstract This paper builds on a chronological set of studies which develop a marketing approach to energy conservation in Ireland. Drawing on the fields of identity theory and selfβidentity in consumption, it adopts a consumer behaviour approach to the segmentation of the market, analysing hedon