𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Technical skills and the ethics of market research

✍ Scribed by Pavlos Michaelides; Paul Gibbs


Book ID
110981917
Publisher
John Wiley and Sons
Year
2006
Tongue
English
Weight
95 KB
Volume
15
Category
Article
ISSN
0962-8770

No coin nor oath required. For personal study only.


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Deception in marketing research: Ethical
✍ Allan J. Kimmel; N. Craig Smith πŸ“‚ Article πŸ“… 2001 πŸ› John Wiley and Sons 🌐 English βš– 217 KB

## Abstract Although marketing researchers often find it necessary to deceive their research participants, little attention has been given within marketing to the ethical issues underlying the use of deception or to the potential consequences of deceptive research practices. This article provides a