๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Deception in marketing research: Ethical, methodological, and disciplinary implications

โœ Scribed by Allan J. Kimmel; N. Craig Smith

Publisher
John Wiley and Sons
Year
2001
Tongue
English
Weight
217 KB
Volume
18
Category
Article
ISSN
0742-6046

No coin nor oath required. For personal study only.

โœฆ Synopsis

Abstract

Although marketing researchers often find it necessary to deceive their research participants, little attention has been given within marketing to the ethical issues underlying the use of deception or to the potential consequences of deceptive research practices. This article provides a conceptual starting point for developing a more complete understanding of deception in marketing research, including an ethical analysis from the viewpoint of consequentialist and deontological theories of moral reasoning. A research agenda is outlined that draws on the extensive behavioral science literature on this topic and includes empirical questions relevant to the ethical, methodological, and disciplinary implications of using deceptive practices in marketing research. ยฉ 2001 John Wiley & Sons, Inc.

๐Ÿ“œ SIMILAR VOLUMES

A conceptual framework for analyzing dec
A conceptual framework for analyzing deception and debriefing effects in marketing research
โœ Dan Toy; Lauren Wright; Jerry Olson ๐Ÿ“‚ Article ๐Ÿ“… 2001 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 241 KB

## Abstract Deception and debriefing are commonly used marketing research procedures. However, marketers have paid little attention to the ethical and methodological issues inherent in the use of these practices. One explanation may be that greater emphasis has traditionally been placed on research

The psychology of deception in marketing
The psychology of deception in marketing: A conceptual framework for research and practice
โœ Ram N. Aditya ๐Ÿ“‚ Article ๐Ÿ“… 2001 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 163 KB

## Abstract The Federal Trade Commission's current policy statements on deceptive and unfair marketing practices are predicated primarily on economic considerations, ignoring the broader ramifications of trade policy for society as well as specific considerations with regard to the individual consu