Technical assistance and trade servicing
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Catherine A. Durham; Esteban Vega-Hidalgo
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Article
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2006
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John Wiley and Sons
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English
β 165 KB
π 1 views
With few exceptions, the study of market development for domestic and export markets has used program expenditures as a measure of promotional activities+ This study examines market development using the novel approach of measuring market development by using the number of personal contacts in expor