Technical assistance and trade servicing to increase overseas demand for grass seed
✍ Scribed by Catherine A. Durham; Esteban Vega-Hidalgo
- Book ID
- 101420523
- Publisher
- John Wiley and Sons
- Year
- 2006
- Tongue
- English
- Weight
- 165 KB
- Volume
- 22
- Category
- Article
- ISSN
- 0742-4477
No coin nor oath required. For personal study only.
✦ Synopsis
With few exceptions, the study of market development for domestic and export markets has used program expenditures as a measure of promotional activities+ This study examines market development using the novel approach of measuring market development by using the number of personal contacts in export markets as the measure of market development activity+ Contacts are divided into those who receive training ~technical assistance! versus those who were contacted to facilitate trade ~trade servicing!+ As a method of comparison, this study evaluates import demand in two ways: using market development expenditures as well as the numbers of technical assistance or trade service contacts+ The study is applied to the grass seed industry, using cross-section time series data+ Among the cross-sectional units are years and countries in which no promotion was undertaken, to improve the statistical significance levels for market development activities+ @JEL codes: Q130, Q170, Q180, C230#+