Segmentation strategy has become increasingly important for successful marketing planning in the tourism industry. This paper examines the di!erent behavior of two di!erent groups of travelers visiting Majorca and the e!ects of these on the tourism policy of the Island. This e!ect is validated by re
Technical approach for a sustainable tourism development. Case study in the Balearic Islands
✍ Scribed by Marc Fortuny; Roger Soler; Catalina Cánovas; Antoni Sánchez
- Book ID
- 108163521
- Publisher
- Elsevier Science
- Year
- 2008
- Tongue
- English
- Weight
- 279 KB
- Volume
- 16
- Category
- Article
- ISSN
- 0959-6526
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