✦ LIBER ✦

Balearic islands tourism: a case study in demographic segmentation

✍ Scribed by Catalina Juaneda; Francisco Sastre

Publisher: Elsevier Science
Year: 1999
Tongue: English
Weight: 67 KB
Volume: 20
Category: Article
ISSN: 0261-5177
DOI: 10.1016/s0261-5177(99)00006-0

No coin nor oath required. For personal study only.

✦ Synopsis

Segmentation strategy has become increasingly important for successful marketing planning in the tourism industry. This paper examines the di!erent behavior of two di!erent groups of travelers visiting Majorca and the e!ects of these on the tourism policy of the Island. This e!ect is validated by reference to data collected by the survey made in 1995 for the Economics Department of the University of the Balearic Islands.

📜 SIMILAR VOLUMES

Sustainable tourism development in islan

Sustainable tourism development in islands: a case study of Gran Canaria

✍ Juan Manuel García-Falcón; Diego Medina-Muñoz 📂 Article 📅 1999 🏛 John Wiley and Sons 🌐 English ⚖ 466 KB 👁 3 views

While sustainable development is recognized as an essential requirement for achieving economic goals without degrading the environment, major problems arise in defining methods for formulating and implementing sustainable strategic actions at the macro-level, including islands. Bearing in mind this

Rural tourism in Roznava Okres: a Slovak

Rural tourism in Roznava Okres: a Slovak case study

✍ Jackie Clarke; Richard Denman; Gordon Hickman; Julius Slovak 📂 Article 📅 2001 🏛 Elsevier Science 🌐 English ⚖ 194 KB

Now that the novelty factor of visiting the former communist countries of Eastern and Central Europe is over, the focus must be on product quality, professional service and value for money if an internationally competitive tourism product is to emerge. The natural assets of the Slovak Republic point

A case study of the development of farm

A case study of the development of farm tourism in Wales

✍ E.T. Davies; D.C. Gilbert 📂 Article 📅 1992 🏛 Elsevier Science 🌐 English ⚖ 943 KB

The development of olive tourism in West

The development of olive tourism in Western Australia: a case study of an emerging tourism industry

✍ Abel Duarte Alonso; Jeremy Northcote 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 164 KB 👁 2 views

## Abstract The recent development of olive growing in Western Australia, and its amalgamation with tourism and hospitality, provides opportunities for growers to showcase their products and for visitors to experience olive‐tasting and learn about an ancient food culture and rural activity ‘transpl

Carrying capacity in the tourism industr

Carrying capacity in the tourism industry: a case study of Hengistbury Head

✍ Fernando J.Garrigós Simón; Yeamduan Narangajavana; Daniel Palacios Marqués 📂 Article 📅 2004 🏛 Elsevier Science 🌐 English ⚖ 342 KB

When wildlife tourism goes wrong: a case

When wildlife tourism goes wrong: a case study of stakeholder and management issues regarding Dingoes on Fraser Island, Australia

✍ Georgette Leah Burns; Peter Howard 📂 Article 📅 2003 🏛 Elsevier Science 🌐 English ⚖ 207 KB

Images on brochures, web pages and postcards lead to an expectation by tourists and visitors that interaction with Dingoes (Canis lupus Dingo) will be part of their Fraser Island experience. Yet, as the number of tourists to the island increase, so do the reports of Dingo attacks. The first recorded