Talking design: negotiating the verbal–visual translation

✍ Scribed by Anne Tomes; Caroline Oates; Peter Armstrong

• Book ID: 104289145
• Publisher: Elsevier Science
• Year: 1998
• Tongue: English
• Weight: 73 KB
• Volume: 19
• Category: Article
• ISSN: 0142-694X
• DOI: 10.1016/s0142-694x(97)00027-6

✦ Synopsis

To be successful, he said, students have to learn to 'tell the story' of a design. This is in interesting contrast to the prevalent view of visual design as something which ought to speak for itself, and do so, moreover, in a language quite distinct from ordinary speech and writing. It prompts the question of how far 'telling the story' -and, by extension, other forms of verbal work -might be integral to the process of actually producing design. This is not an entirely new theme in design research. recent studies of the working practices of architects have revealed the importance of verballyformulated core concepts in focusing the work of design teams and of verbal-visual exchanges between designer and client in the initial stabilisation of the design brief [1][2][3] . The interest of the present paper, which is