Talented people and strong brands: The contribution of human capital and brand equity to firm value

✍ Scribed by Vomberg, Arnd; Homburg, Christian; Bornemann, Torsten

• Book ID: 126971812
• Publisher: John Wiley and Sons
• Year: 2014
• Tongue: English
• Weight: 205 KB
• Volume: 36
• Category: Article
• ISSN: 0143-2095
• DOI: 10.1002/smj.2328