Measuring the Contributions of Brand to Shareholder Value (and How to Maintain or Increase Them)

✍ Scribed by John Gerzema; Ed Lebar; Anne Rivers

• Book ID: 111354681
• Publisher: John Wiley and Sons
• Year: 2009
• Weight: 700 KB
• Volume: 21
• Category: Article
• ISSN: 1078-1196
• DOI: 10.1111/j.1745-6622.2009.00251.x