✦ LIBER ✦

Taking control of word of mouth marketing: the case of an entrepreneurial hotelier

✍ Scribed by Stokes, David; Lomax, Wendy

Book ID: 120555101
Publisher: Emerald Group Publishing Limited
Year: 2002
Tongue: English
Weight: 164 KB
Volume: 9
Category: Article
ISSN: 1462-6004
DOI: 10.1108/14626000210450531

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Word of mouth and viral marketing: takin

Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing

✍ Ferguson, Rick 📂 Article 📅 2008 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 83 KB

The anatomy of buzz: how to create word-

The anatomy of buzz: how to create word-of-mouth marketing

✍ Emanuel Rosen 📂 Article 📅 2001 🏛 SAGE Publications 🌐 English ⚖ 155 KB

Word-of-mouth marketing influence on off

Word-of-mouth marketing influence on offline and online communications: Evidence from case study research

✍ Groeger, Lars; Buttle, Francis 📂 Article 📅 2013 🏛 Taylor and Francis Group 🌐 English ⚖ 399 KB

Sales and sincerity: The role of relatio

Sales and sincerity: The role of relational framing in word-of-mouth marketing

✍ Mirjam A. Tuk; Peeter W.J. Verlegh; Ale Smidts; Daniel H.J. Wigboldus 📂 Article 📅 2009 🏛 Elsevier Science 🌐 English ⚖ 409 KB

In word-of-mouth marketing, marketers often provide financial rewards for referrals. These rewards introduce a financial motive into an interaction among friends or acquaintances, which may harm the perceived sincerity of the referring customer. We show that this negative effect can be mitigated by

Interactive marketing: The influence of

Interactive marketing: The influence of participation on positive word-of-mouth and referrals

📂 Article 📅 1993 🏛 John Wiley and Sons 🌐 English ⚖ 211 KB

The interaction of technology in entrepr

The interaction of technology in entrepreneurial marketing: an illustrative case from a wine merchant

✍ Sarah Quinton; Sally Harridge-March 📂 Article 📅 2006 🏛 John Wiley and Sons 🌐 English ⚖ 246 KB