Systematic Strategic Planning: A Comprehensive Framework for Implementation, Control, and Evaluation
β Scribed by Hakan Butuner (Author)
- Publisher
- Auerbach Publications
- Year
- 2015
- Leaves
- 234
- Edition
- 1
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
Strategic planning outlines the path between the current status of the business and the desired status. It requires the business to identify its objectives and goals, and then make the correct decisions to achieve these objectives and goals. This book provides a complete set of practical strategic planning techniques and tools. It explains how and
β¦ Table of Contents
Strategic Planning: Before and After. Vision, Mission, and Basic Policies. Strategic Planning. Strategic Planning Approach. Functional Plans. Systematic Strategic Planning (SSP). SSP: Full Version. SSP: Shortened Version. Systematic Strategic Planning Sections. Environmental and Internal Analysis: Current Status. Identify Competitive Advantages. Understand Scenarios and Define Opportunities. Strategic Objectives, Main Goals, and Main Strategies. Evaluate Alternative Strategic Plans. Implementation and Control. Implementation Plan. Monitoring and Evaluation.
β¦ Subjects
Computer Science;Management of IT;Economics, Finance, Business & Industry;Business, Management and Marketing
π SIMILAR VOLUMES
<p>The theoretical foundation for real options goes back to the mid 1980s and the development of a model that forms the basis for many current applications of real option theory. Over the last decade the theory has rapidly expanded and become enriched thanks to increasing research activity. Modern r
<p>This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: </p> <p>* Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strate