<p>This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: </p> <p>* Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strate
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π
Strategic marketing management: planning, implementation and control
β Scribed by Gilligan, Colin;Wilson, Richard Malcolm Sano
- Publisher
- Taylor & Francis;Routledge
- Year
- 2013
- Tongue
- English
- Edition
- 3rd ed
- Category
- Library
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β¦ Subjects
Marketing--Management;Strategic planning;Marketing -- Management
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