<p>This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: </p> <p>* Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strate
Strategic Marketing Management, Third Edition planning, implementation and control
โ Scribed by Richard M.S. Wilson, Colin Gilligan
- Publisher
- Butterworth-Heinemann
- Year
- 2005
- Tongue
- English
- Leaves
- 883
- Category
- Library
No coin nor oath required. For personal study only.
โฆ Synopsis
Widely known as the most authoritative, successful and influential text in the sector.
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The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly
The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to pre a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly wri