A micromodel of voter choice: Understand
✍
Aron O'Cass
📂
Article
📅
2002
🏛
John Wiley and Sons
🌐
English
⚖ 171 KB
## Abstract This study focuses on applying consumer‐behavior theory to understand voter characteristics and electoral behavior. The focus is on developing a micromodel that incorporates demographics, voter involvement, political opinion leadership, political knowledge, confidence, and satisfaction.