Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict thatβs built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestsellerΒ Made to Stick. Psychologists have discovered that our minds are
Switch: How To Change Things When Change Is Hard
- Year
- 2011
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- Fiction
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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are
<b>Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?</b><br><br>The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller <i>Made to Stick</i>. Psychologists have discove
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?<br /><br />The primary obstacle is a conflict thatβs built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestsellerΒ <em>Made to Stick</em>. Psychologists have discover
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds