Sustainable Growth in Global Markets: St
β Rajagopal (auth.)
π Library
π
2016
π Palgrave Macmillan UK
π English
β¦ LIBER β¦
π
Sustainable Marketing: Managerial - Ecological Issues
β Scribed by Donald A. Fuller
- Publisher
- SAGE Publications, Incorporated
- Year
- 1999
- Tongue
- English
- Leaves
- 409
- Edition
- 1
- Category
- Library
β¬ Acquire This Volume
No coin nor oath required. For personal study only.
β¦ Synopsis
There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text. In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.
β¦ Subjects
Consumption (Economics) -; BUS043000; NON000000; NON000000
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