Markets for Managers: a Managerial Economics Primer

✍ Scribed by Evans, Anthony J

• Publisher: Wiley
• Year: 2014
• Tongue: English
• Leaves: 273
• Category: Library

✦ Synopsis

Offering a broad overview of the many ways in which Managerial Economics affects decision making, this book provides the key tools that managers need to think like economists. With a readable style it brings to life the major contributions in economics, and some of the most important debates. It offers readers the chance to understand how markets really work, and how they fail. Most importantly, it shows you how to utilise markets on a day to day basis.;Markets for Managers; Contents; Preface; Introduction; 1 Incentives Matter; 1.1 Managerial Individualism; 1.2 Demand Curves; 1.3 Elasticity; NOTES; 2 Cost and Choice; 2.1 Opportunity Cost; 2.2 Diminishing Marginal Returns; 2.3 The Planning Horizon; 2.4 Cost vs. Waste; NOTES; 3 Market Exchange; 3.1 Market Equilibrium; 3.2 Comparative Statics; 3.3 Information Economics; NOTES; 4 Prices and Economic Calculation; 4.1 Entrepreneurship; 4.2 The Firm; 4.3 Price Discrimination; 4.4 The Knowledge Problem; 4.5 Internal Markets; NOTES; 5 Competition and the Market Process; 5.1 Market Concentration.

✦ Table of Contents

Markets for Managers
Contents
Preface
Introduction
1 Incentives Matter
1.1 Managerial Individualism
1.2 Demand Curves
1.3 Elasticity
NOTES
2 Cost and Choice
2.1 Opportunity Cost
2.2 Diminishing Marginal Returns
2.3 The Planning Horizon
2.4 Cost vs. Waste
NOTES
3 Market Exchange
3.1 Market Equilibrium
3.2 Comparative Statics
3.3 Information Economics
NOTES
4 Prices and Economic Calculation
4.1 Entrepreneurship
4.2 The Firm
4.3 Price Discrimination
4.4 The Knowledge Problem
4.5 Internal Markets
NOTES
5 Competition and the Market Process
5.1 Market Concentration. 5.2 Collusion5.3 Market Contestability
5.4 Monopoly Power
NOTES
6 Capital Theory and Recalculation
6.1 Microclimate
6.2 Unemployment
6.3 Recalculation
NOTES
7 Public Finance
7.1 Taxation
7.2 Bonds
7.3 Banking
7.4 Saving
7.5 Real Business Cycles
7.6 National Income Accounting
NOTES
8 Monetary Theory
8.1 Inflation
8.2 Monetary Policy
8.3 Monetary Regimes
8.4 Macroeconomic Fluctuations
NOTES
9 Fiscal Policy
9.1 The Great Depression
9.2 Fiscal Stimulus
9.3 Expansionary Fiscal Contractions
9.4 Confidence
9.5 Laissez-faire
9.6 The Phillips Curve
NOTES. 10 International Economics10.1 Globalisation and Trade Theory
10.2 Balance of Payments
10.3 Foreign Exchange Markets
10.4 Currency Regimes
NOTES
11 Behavioural Economics
11.1 Behavioural Anomalies
11.2 Market Efficiency
(i) It is possible to beat the market
(ii) The expected returns of trying to beat the market are negative
(iii) It is very rare to beat the market over time
NOTES
12 Global Prosperity
12.1 Growth Theory
12.2 Happiness
12.3 Economic Freedom
12.4 Public Choice Theory
12.5 Transition Economics
NOTES
Bibliography. Authored Books, Articles, Working Papers, Speeches and BlogsEconomist Articles
Unauthored and Miscellaneous
Interviews
Index
EULA.

✦ Subjects

BUSINESS & ECONOMICS--Finance;Managerial economics;Electronic books;BUSINESS & ECONOMICS -- Finance