This article identifies the tour operating business as a dynamic and innovative industry sector. It discusses alternative models of new product development (NPD) and the extent to which these need to be modified for services. The way which such a theoretical model may reflect industry practice is th
Sustainable destination development: the tour operator perspective
β Scribed by Susanna Curtin; Graham Busby
- Publisher
- John Wiley and Sons
- Year
- 1999
- Tongue
- English
- Weight
- 117 KB
- Volume
- 1
- Category
- Article
- ISSN
- 1099-2340
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