๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Stress and consumer behavior

โœ Scribed by George P. Moschis

Book ID
107496750
Publisher
Sage Publications
Year
2007
Tongue
English
Weight
292 KB
Volume
35
Category
Article
ISSN
0092-0703

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## Abstract Choices are often identityโ€based yet the identityโ€toโ€choice link is not necessarily obvious for reasons articulated by the identityโ€based motivation model (Oyserman, D. (2009). Identityโ€based motivation: Implication for actionโ€readiness, procedural readiness and consumer behavior. Journ