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Strengthening outcomes of retailer–consumer relationships: The dual impact of relationship marketing tactics and consumer personality

✍ Scribed by Gaby Odekerken-Schröder; Kristof De Wulf; Patrick Schumacher


Book ID
117319694
Publisher
Elsevier Science
Year
2003
Tongue
English
Weight
220 KB
Volume
56
Category
Article
ISSN
0148-2963

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