Strategies to offset dissatisfactory product performance: The role of post-purchase marketing

✍ Scribed by Kai-Yu Wang; Minli Liang; Laura A. Peracchio

• Book ID: 116618739
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 235 KB
• Volume: 64
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2010.10.006