𝔖 Bobbio Scriptorium

✦ LIBER ✦

Competence resource specialization, causal ambiguity, and the creation and decay of competitiveness: the role of marketing strategy in new product performance and shareholder value

✍ Scribed by Jared M. Hansen, Robert E. McDonald…

Book ID: 120949568
Publisher: Sage Publications
Year: 2012
Tongue: English
Weight: 440 KB
Volume: 41
Category: Article
ISSN: 0092-0703
DOI: 10.1007/s11747-012-0316-3

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