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Strategies for value creation in e-commerce:: best practice in Europe

✍ Scribed by Christoph Zott; Raphael Amit; Jon Donlevy

Book ID
114198044
Publisher
Elsevier Science
Year
2000
Tongue
English
Weight
965 KB
Volume
18
Category
Article
ISSN
0263-2373

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## Abstract E‐commerce platforms afford retailers unprecedented visibility into customer purchase behavior and provide an environment in which prices can be updated quickly and cheaply in response to changing market conditions. This study investigates dynamic pricing strategies for maximizing reven