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Practices as markets: Value co-creation in e-invoicing

✍ Scribed by Oskar Korkman; Kaj Storbacka; Bo Harald

Book ID
116266387
Publisher
Elsevier
Year
2010
Tongue
English
Weight
218 KB
Volume
18
Category
Article
ISSN
1441-3582

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Consumers today have more choices of products and services than ever before, but they seem dissatisfied. Firms invest in greater product variety but are less able to differentiate themselves. Growth and value creation have become the dominant themes for managers. In this paper, we explain this parad