Strategies for eCommerce Success
β Scribed by Bijan Fazlollahi
- Publisher
- IRM Press
- Year
- 2002
- Tongue
- English
- Leaves
- 352
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
With electronic commerce growing so rapidly, businesses need to examine critical elements that could influence users' perceptions of business-to-business and business-to-consumer electronic commerce. This book presents a study of key components and concepts of e-commerce, evaluates the critical success factors for global e-commerce, the economics of e-commerce, and the practical issues involved with e-commerce in various applications. Also included are discussions of the impact of e-commerce on small businesses and entrepreneurships in the United States, consequences of information technology for customer loyalty, internal e-mail messaging systems within organizations, and e-commerce comparisons of the United States and the United Kingdom.
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