Strategic Reputation Risk Management

✍ Scribed by Judy Larkin

• Publisher: Palgrave Macmillan
• Year: 2003
• Tongue: English
• Leaves: 289
• Category: Library

✦ Synopsis

Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximize shareholder value, raise finance, manage debt, and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

✦ Table of Contents

Cover......Page 1
Contents......Page 4
Acknoweldgements......Page 5
Introduction......Page 8
CHAPTER 1 What's different about reputation today and why is there a sense of urgency?......Page 14
Appendices......Page 41
Resource list......Page 48
CHAPTER 2 How to manage reputation risk......Page 50
Appendices......Page 89
Resource list......Page 97
CHAPTER 3 Perception or reality? A risky business......Page 99
Resource list......Page 134
CHAPTER 4 The consumer awakes......Page 136
Appendix......Page 169
Resource list......Page 178
CHAPTER 5 Expanding liabilities, science and the precautionary principle – the greatest risk of all?......Page 180
Resource list......Page 218
CHAPTER 6 Corporate social responsibility – the new moral code for doing business?......Page 219
Appendices......Page 260
Resource list......Page 281
Conclusion......Page 284
F......Page 287
P......Page 288
W......Page 289