Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retai
Strategic Reputation Risk Management
✍ Scribed by Judy Larkin (auth.)
- Publisher
- Palgrave Macmillan UK
- Year
- 2003
- Tongue
- English
- Leaves
- 289
- Category
- Library
No coin nor oath required. For personal study only.
✦ Table of Contents
Front Matter....Pages i-xii
What’s different about reputation today and why is there a sense of urgency?....Pages 1-36
How to manage reputation risk....Pages 37-85
Perception or reality? A risky business....Pages 86-122
The consumer awakes....Pages 123-166
Expanding liabilities, science and the precautionary principle — the greatest risk of all?....Pages 167-205
Corporate social responsibility — the new moral code for doing business?....Pages 206-270
Conclusion....Pages 271-273
Back Matter....Pages 274-276
✦ Subjects
Business Strategy/Leadership; Management; Risk Management
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