Strategic Political Postures and Political Market Orientation: Toward an Integrated Concept of Political Marketing Strategy

✍ Scribed by Ormrod, Robert P.; Henneberg, Stephan C. M.

• Book ID: 127345022
• Publisher: Haworth Press Inc
• Year: 2010
• Tongue: English
• Weight: 726 KB
• Volume: 9
• Category: Article
• ISSN: 1537-7857
• DOI: 10.1080/15377857.2010.518106