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Strategic Policy Towards Multinationals for Oligopolistic Industries

✍ Scribed by Edwin L.-C. Lai

Book ID
108534636
Publisher
John Wiley and Sons
Year
2002
Tongue
English
Weight
262 KB
Volume
10
Category
Article
ISSN
0965-7576

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## Developing a contingency model based on an airline industry experience The airline industry involves unusual and complex strategic alliances which make use of a wide range of contractual arrangements. The proposed alliance between British Airways PLC (BA) and American Airlines (AA) in 1997 was