๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Strategic planning in European multinationals

โœ Scribed by J.William Gotcher

Book ID
116020575
Publisher
Elsevier Science
Year
1977
Tongue
English
Weight
945 KB
Volume
10
Category
Article
ISSN
0024-6301

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We address the problems and criticisms of strategic planning leveled by Mintzberg and others by offering an alternative understanding of the 'strategic' in strategic planning. This view aligns various planning modalities with business strategy types; instead of planning resulting in strategy, strate