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European Markets and the Strategic Roles of Multinational Enterprise Subsidiaries in the UK

✍ Scribed by Robert Pearce; Marina Papanastassiou

Book ID
108568064
Publisher
John Wiley and Sons
Year
1997
Tongue
English
Weight
71 KB
Volume
35
Category
Article
ISSN
0021-9886

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This paper investigates how subsidiary companies are able to contribute to the firm-specific advantages of the multinational corporation (MNC). Specifically we examine the determinants of the contributory role of the subsidiary and subsidiary initiative. The study reveals the following significant r