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Strategic cultural change and local discourses: The importance of being different

✍ Scribed by D. Nyberg; F. Mueller

Book ID
116876066
Publisher
Elsevier Science
Year
2009
Tongue
English
Weight
192 KB
Volume
25
Category
Article
ISSN
0956-5221

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πŸ“œ SIMILAR VOLUMES

To be different, or to be the same? It’s
To be different, or to be the same? It’s a question (and theory) of strategic balance
✍ David L. Deephouse πŸ“‚ Article πŸ“… 1999 πŸ› John Wiley and Sons 🌐 English βš– 125 KB πŸ‘ 1 views

This paper addresses the performance consequences of firm-level strategic similarity. Past research observed that firms face pressures to be different and to be the same. By differentiating, firms reduce competition. By conforming, firms demonstrate their legitimacy. Both reduced competition and leg