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Strategic Advertising Management: A Clarification

Book ID
117777598
Publisher
Elsevier
Year
2002
Tongue
English
Weight
48 KB
Volume
10
Category
Article
ISSN
1441-3582

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The article examines changes of emphasis that are needed in marketing concepts. . Despite the recession hurting most organizations in Japan, 166 companies (7% of listed corporations) achieved record proยฎts. . Japan as a whole needs to follow the lead of these companies from a `product out' to a `m