New aspect of marketing/advertising activities in Japan: from management strategy to strategic management

✍ Scribed by Sadao Kobayashi

• Publisher: John Wiley and Sons
• Year: 1999
• Tongue: English
• Weight: 63 KB
• Volume: 8
• Category: Article
• ISSN: 1086-1718
• DOI: 10.1002/(sici)1099-1697(199901/02)8:1<37::aid-jsc421>3.0.co;2-c

✦ Synopsis

The article examines changes of emphasis that are needed in marketing concepts.

. Despite the recession hurting most organizations in Japan, 166 companies (7% of listed corporations) achieved record pro®ts.

. Japan as a whole needs to follow the lead of these companies from a product out' to a market in' philosophy.