Store environment and consumer purchase behavior: Mediating role of consumer emotions
โ Scribed by Elaine Sherman; Anil Mathur; Ruth Belk Smith
- Publisher
- John Wiley and Sons
- Year
- 1997
- Tongue
- English
- Weight
- 188 KB
- Volume
- 14
- Category
- Article
- ISSN
- 0742-6046
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
## Abstract Evidence which demonstrates a link between the affective dimension and satisfaction in a tangible product based context is well documented. However, when placed in a credence service context the role of Affect becomes more complex. Previous research in this field has assumed consumer ho
Previous research has focused primarily on affect generated from counterfactual thinking after decisions have been made. The current study, in contrast, examined how predecision mental simulations (prefactuals) and feelings of anticipated regret are affected by different marketing strategies. A prel