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Implicit memory and consumer choice: the mediating role of brand familiarity

✍ Scribed by Sarah L. Coates; Laurie T. Butler; Dianne C. Berry

Publisher: John Wiley and Sons
Year: 2006
Tongue: English
Weight: 140 KB
Volume: 20
Category: Article
ISSN: 0888-4080
DOI: 10.1002/acp.1262

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