✦ LIBER ✦
Know the name, forget the exposure: Brand familiarity versus memory of exposure context
✍ Scribed by Stephen J. S. Holden; Marc Vanhuele
- Publisher
- John Wiley and Sons
- Year
- 1999
- Tongue
- English
- Weight
- 154 KB
- Volume
- 16
- Category
- Article
- ISSN
- 0742-6046
No coin nor oath required. For personal study only.